Human‑Centric Cybersecurity, Built on Clarity and Connection

For more than 16 years, I’ve worked at the intersection of IT, cybersecurity, and organizational resilience — helping companies navigate some of the most complex digital challenges of our time. My mission is simple but ambitious: to create a safe and inclusive digital world for everyone by delivering transparent, outcome‑driven solutions.

My career has been shaped by hands‑on experience leading high‑stakes transformations across global industries. I’ve built and led enterprise‑wide IR programs for multinational organizations, integrated SOC capabilities for international financial institutions, delivered SIEM migrations for major telecom providers, and coordinated large‑scale infrastructure transitions under tight deadlines and tighter pressure. These experiences taught me that cybersecurity is not just a technical discipline — it is a test of leadership, clarity, and trust!

As the leader of Amber Arrow Aid, I bring a leadership philosophy rooted in integrity, accountability, respect, collaboration, individual empowerment and continuous learning. I believe that great security is built by teams who feel trusted, challenged, and supported — especially when the stakes are high.

My long‑term vision goes beyond protecting systems. It’s about protecting trust in the digital world. I see a future where cybersecurity becomes:

  • Invisible — seamlessly embedded into every digital experience

  • Intelligent — adaptive, predictive, and self‑healing

  • Empowering — enabling innovation instead of restricting it

At Amber Arrow Aid, we are building that future. We help organizations prepare, respond and recover from cyber incidents with clarity and confidence. Our work spans awareness training, incident response and cybersecurity consultancy — always with a focus on resilience, leadership, and real‑world impact.

What makes us different is our belief that cybersecurity should be a strategic business enabler, not a checkbox or a cost center. We translate complex threats into clear decisions, guide executives through crisis with calm authority, and design solutions tested against real attacks — not theoretical frameworks.

I founded this company to redefine what effective cybersecurity looks like:

  • Less noise, more clarity!

  • Less fear, more resilience!

  • Less complexity, more confidence

Ultimately, success for me isn’t measured by how many attacks we stop — it’s measured by how safely the world can move forward. If we can help organizations innovate without fear, collaborate without hesitation, and build without compromise, then we are fulfilling our purpose.

Gita Permonaite

Director & Founder of Amber Arrow Aid

info@amberarrowaid.com


Cybersecurity is often treated as a technical problem. We see it differently.

At Amber Arrow Aid, we believe cybersecurity starts with people — their decisions, their awareness, their confidence. Technology matters, but human behavior is what truly protects a business. That’s why we focus on empowering teams, guiding leaders, and bringing clarity to moments that feel chaotic.

Our mission is simple: Help people stay cyber‑smart in a world full of digital risks!

Our Story

We speak human, not jargon.

Cybersecurity shouldn’t feel like a foreign language. We explain risks in clear, relatable ways that make sense to everyone.

We blend seriousness with energy and humor.

People learn best when they’re engaged. Our sessions mix real stories, practical lessons, and a dynamic delivery style that keeps teams focused and motivated.

We bring calm leadership during crisis.

When incidents strike, panic is natural. We guide teams through the chaos with clarity, structure, and steady communication.

We focus on empowerment, not fear.

Fear‑based cybersecurity doesn’t work. We teach people to recognize threats, make smart decisions, and feel confident in their role.

We operate internationally.

With presence in Dublin and soon Dubai, we support organizations across Europe and the Middle East.

Who We Work With

  • SMEs building their first security culture

  • Startups scaling fast and needing guidance

  • Enterprises strengthening human risk management

  • MSPs seeking a trusted cybersecurity partner

  • Remote and hybrid teams

  • Leadership groups and boards

If your people use email, devices, or the internet — we can help them stay cyber‑smart

What Makes Us Different?

person holding black and white pen

Our Location

Based in the heart of Europe, we serve clients across the EU and Middle East with trusted cybersecurity solutions.

Address

Suite 11184, 26/27 Upper Pembroke Street, Dublin 2 D02 X361

Hours

Mon-Fri 9am-6pm

FAQs

What services do you offer?

We provide cyber awareness training, incident response & readiness, cyber advisory services.

Which regions do you cover?

Our expertise spans across the EU and Middle East markets.

How experienced is your team?

Our team has many years of hands-on experience in cybersecurity, ensuring your business stays protected and compliant.

What industries do you serve?

We work with various sectors needing strong cyber protection.

How do you ensure compliance?

We align your policies with EU and Middle East regulations.